If you’re a landlord trying to get your apartments rented out or a renter who’s trying to find someone to sublease: it can be hard to prove the apartment’s value without a little effort. Instead of hoping that you’ll find the perfect tenant by sheer luck: here are the best ways to put weight into this space!
Nobody wants a space where they can see the leftover grime or pet hair from whoever lived there before them. So instead, it’s a good idea to deep clean everything you have and try to make the place shine. If you own the space, you can paint and add to this sparkle, but if you’re renting, you can use magic eraser cleaning sponges and other strong cleaners to get the marks out of anything.
Staging is vital! Make the space more appealing by putting everything into making sure it looks stylish and well-kept. The best way to do this is to stage the apartment with purpose. For example, if the ceilings are low, tall curtains that go beyond the top of the window frame can extend the room’s height and make it seem taller. You can also make a room appear larger by pulling the furniture away from the walls by at least six inches, which creates the illusion of lots of extra space.
When you’re listing the apartment: point out all of the best parts. Is it close to public transit, are there restaurants and grocery stores nearby? Is this apartment’s rent competitive with the area? Try to point out everything that would make this apartment sound good, and try not to gear it too much to any one group. For example, if you say the apartment is ‘perfect for a college student,’ a northerner older couple who’s looking at Charleston apartments for the winter might not consider it!
Your photos could make or break this deal! Try to take pictures that show off the best parts of the apartment and have a lot of natural light. If the condo doesn’t have much natural light, you can replicate the sensation using mirrors in the staging.
The pictures shouldn’t be lies, so avoid things like fisheye filters because these can come off as false advertising or may look like you’re trying to deceive them. The point in taking flattering pictures is to show potential, not to lie.
Make sure you’re listing this apartment in all of the right spaces! That means trustworthy sites that will help you communicate with your potential tenants. Don’t list on more than three websites, or you’ll get overwhelmed. Your main goal is to make a good connection with a tenant so that they’ll want to do a walk-through and look at your apartment. If you post on too many sites, you may get spread too thin and miss out on a tenant that would have been a perfect match.