If you’ve heard that every business requires a merchant service in order to operate an online business or a traditional, brick and mortar store and are confused about the purpose of a merchant service, continue reading in order to learn the purpose of a professional merchant service.
If you’re the owner of an online business and would like to give your customers the option of paying for their orders using a credit card, you’ll be required to pay for the services of a merchant service.
Why can’t your business accept credit card payments, without the help of a dedicated merchant service? Currently businesses are not authorized to collect and process credit card payments. Instead only authorized merchant services are allowed to collect and process credit card payments.
How does a merchant service work? A merchant service effectively works like a middle man between your customer’s credit card company and your business’ bank account.
If your company offers brick and mortar stores you’ll also require the services of a merchant service:
If your company also operates traditional brick and mortar stores, you’ll also need to hire the services of a highly reputable merchant service, in order to accept credit card payments. In general, most stores accept credit cards and debit cards, so it’s critical to pay for the services of a merchant service, if you want your business to remain competitive.
As if your customers aren’t able to pay for their shopping with a credit card, they may choose to shop with one of your business’ competitions, which will cost your business potential profit. As a large percentage of shoppers choose to use a credit card to make the vast percentage of their purchases.
Some companies offer additional financial services which you may be interested in:
While merchant services are primarily used in order to accept credit card payments for the transaction of goods and services, many merchant services also offer additional financial services. As an example, a merchant service may be able to help your online business create an online rewards program, in order to increase your business’ sales or to organize a surcharging service. As an example you may want to charge your customers an extra 3% if they choose to pay with a credit card.
Using a merchant service will help your business protect your customers’ sensitive information:
Another reason why it’s well worth using a reputable merchant service is in order to protect your customers’ sensitive information. Examples of which may include your customers credit card information as well as their full names, addresses and phone numbers. As each merchant service will offer PCI compliance, data breach protection and fraud prevention.
Hopefully you’re now well aware of some of the benefits of using the services of a merchant service. As merchant services offer far more than credit card processing services. For more valuable info of merchant services visit NorthAmericanBancard.com.