With over 2 billion YouTube users across an age group wider than any other social media platform, according to Hootsuite, any serious business should have a channel. They also state that it’s even the most-watched digital platform, ahead of Netflix, in the US. You could therefore do wonders to your own website traffic when you have high-quality YouTube videos. Whether this is your first video or your hundredth, don’t underestimate the power of an online video editor like promo.com.
There are in fact many different video editors that can help you create videos perfect for YouTube. Nevertheless, here are some of the top 3 video editing names that frequently come up on various lists:
- YouTube video editor
- Adobe Premiere Pro
This one is all about convenience because it’s not the most advanced editor for video creation. Although, it offers most of the basic features and if your videos are short and snappy then this might be all you need. Bear in mind though that this is just an editing tool. Therefore, it doesn’t have any of the video maker options such as a library of music and templates to choose from. You’ll therefore have to create videos on another software platform before you edit videos with this tool.
It’s always worth reviewing this tool that has both basic and advanced features whilst being easy to use. It also combines an online video maker with editing options and is even used by professionals for mainstream movies. You can therefore expect non-linear editing without any kind of alterations on your original video clips. Instead, new versions are formed which can be very useful when editing vast amounts of footage. Of course, you need to think about whether this is what you need for YouTube videos. This is because they tend to be more about marketing than filmmaking.
This name comes up time and time again partly because of the awards it’s won. It’s also partly because it has such exceptional customer service to help you through your video-making and editing journey. It’s quite literally one of the easiest tools to use to create any video online and connects directly to any social media platform. The best part is that it has a very respectable basic option where you can make videos for free. You can also opt for more advanced features at a manageable subscription fee if you wish.
Most video editors are very easy to use. Although, of course, they often offer a subscription service with more advanced features. Having said that, you can generally edit your YouTube videos with the steps detailed below:
- Upload your video
- Open Editor Settings
- Include music and a thumbnail
When you make a video, it goes without saying that you’ll have to actually upload your video clips into whatever tool you’ve decided to work with. Some software will accept all file formats whereas others will work only with certain formats. It’s worth checking what your preferred social media platform recommends before you get started. That way you can choose a tool that matches their requirements.
When you open your editor dashboard, you’ll most likely see a list of buttons or slider scales with various editing options. Your video clips then generally go in the middle of your screen where you can easily expand them to select specific sections. At this point, you have one row where you can see your frequencies and another one where you can see the relevant images and frames. It’s then also very easy to drag and drop certain effects into your clips and include any transitions you might want.
Another great advantage of working with an online video editor is that you can include music chosen from their extensive library. Essentially, music, and audio in general, connects to viewers at an emotional level. They’re then more likely to remember your video and connect to your brand.
Thumbnails are also an important aspect when you make a video because they can affect your YouTube rankings. Those small visuals can be so engaging that they increase your click-through rate. HubSpot tells us that this is one of the most important criteria for YouTube rankings. So, get creating those thumbnails when you sign on with your online video maker.
With the explosion of video marketing, it’s no wonder that there are many video editors out there for you to download your perfect visual content. The one you choose depends on your style and how you like to work. You’ll also know if you want to start with a basic tool or, on the other hand, work with something more advanced. Either way, always remember your viewers when putting the finishing editing touches to your video and satisfy yourself that this is what they want to watch. Then, add a funky thumbnail, launch a social media campaign and you’ll increase your followers in no time at all.