If you’re looking for simple yet effective ways to ensure that you attract sales by sending out marketing emails, continue reading to discover some of the do’s and dont’s of email marketing.
The do’s and don’ts of email marketing:
1. Don’t spam your email marketing list
One of the worst mistakes which you can make is to send too many emails to your email marketing list. As an example, if you send two emails to your marketing list in the same day or five emails to your marketing list in a single week, individuals may choose to unsubscribe from your marketing list.
So if you’d like to retain a high subscription to your email marketing list, make sure not to spam your readers with excess mail. As it’s important to keep your readers happy.
2. Do provide links in the emails which you send out
As an example, if your marketing email mentions a brand new product or service, make sure to feature a link, so that your followers will be able to follow your link in order to make a purchase or to discover additional information about the product or service which you’re marketing.
3. Do test out using different email lengths
It’s well worth testing out different email lengths to see whether your readers pay more attention when you send out shorter emails or longer emails. As if you may see a marked difference between the hits which your business’ website attracts or your daily sales attracts when you send shorter marketing emails over longer marketing emails and vice versa.
Once you’ve found which length of marketing emails suits your business, you can then stop experimenting and stick to using the same length emails indefinitely.
4. Do ensure to use catchy subject titles for your marketing emails
Creating a catchy subject title could be the difference between individuals choosing to click on your marketing emails and choosing to ignore your marketing emails. So it’s important to think carefully about creating simple yet interesting subject titles that will convince your email recipients to click on and read your marketing emails in full.
5. Do make sure that your emails provide valuable content
If your emails don’t offer valuable content, your marketing emails won’t be very successful. Before sending out a marketing email, ask yourself whether you’d be keen on receiving the same email if you were a member or your target audience. If you don’t think that you’d be interested in reading the marketing email which you’ve writing, make sure to alter it before you send it.
6. Don’t use graphics of animations in your marketing emails
While using fun graphics or animations in your marketing emails may seem like a great way to ensure that your marketing emails are exciting and engaging, the truth is that it’s highly unlikely that the same images or animations will load correctly for all of your readers, so your far better off sticking to sending 100% text-based emails.
After reading the valuable information listed above, you should find that you’re able to write far more effective marketing emails for your business. You can also find more marketing tips at https://myemma.com/resources for further needs and resources.