If you’ve recently become a mother but would appreciate making a little extra money to help fuel your parenting lifestyle, rest assured that you don’t just have to settle for your existing day job. In fact, now could be the ideal time to carve out a whole new career for yourself.
Well, perhaps “side project” would be a better way of putting it… at least for now. Starting your own business can feel daunting, but it’s easier once you’ve got the fundamentals in place – such as…
Ironically, you’ll need to pour some money into your new venture before you can expect to make it back – and then some – later down the line. However, this is exactly why you shouldn’t abandon your day job until your own firm becomes so successful that it threatens to push this job from your hands.
Besides, you can’t be certain that your new business will actually last the long haul. It could yet fail, or you might just lose interest in it, so you should test your commitment in a low-risk way.
A business name
If you have a specific name in mind, has it already been taken? You need to find out, not only for legal reasons but also because it would be convenient for you to be able to secure a domain name that matches the company name. The firm’s name should also reflect its brand identity.
Nonetheless, you don’t have to debilitate over this name, because you can still change it later, as the Startups.co.uk website makes clear. Even the Beatles didn’t start out with that name…
The insurer AXA describes a website as “pretty much an essential” for aspiring businesses – and AXA should know, as it certainly has plenty of experience in helping to launch companies.
Naturally, when someone needs help from a business, they will turn to Google to search for that business. Furthermore, a website address will give you something to put on business cards, which you can even print yourself – just invest in a great-value printing machine from Duplo International.
Suppliers and distributors
What will your business be selling? If it’s to be products, you could come to rely heavily on suppliers and distributors, who will help to ensure a steady stream of stock. If you are uncertain which stockists to approach first, look at which ones other businesses in your company’s field use.
Once you’ve done a little advertising, you can expect your firm’s customer base to grow slowly but steadily. However, don’t focus so hard on attracting new customers that you overlook your early adopters. After all, taking care of those customers can help positive word of mouth to spread.
When you do want to entice new customers, paying for targeted advertising on social media can work well, while attending network events can help you to forge valuable new contacts. Put a few of those events in your diary, and remember to bring a stack of those business cards!