Recently marketers have started to realize just how important it is for their videos to be engaging. In other words the videos should not only get the attention of viewers, but also hold it and get them to respond to your video in some way, by liking, commenting, sharing, or performing other actions after they’re done watching.
Creating videos that are more engaging may seem tricky at first, but there are actually several easy steps that you can take to make your marketing videos much more engaging:
- Make it short
Short videos are all the rage, and for good reason. The shorter a video, the more likely it is to retain more viewers and ultimately get them to share, like, comment, or perform other actions (i.e. conversions). The ideal length for videos can vary quite a bit, but a 15 second to 1 minute range is generally best.
- Optimize the first few seconds
The first few seconds of a video are crucial for engagement because most viewers will decide whether to keep watching in that span of time. Because of that you should use those few seconds to get straight to the point and tell them what your video is about and how it will help or benefit them.
- Add subtitles
More viewers nowadays are starting to watch videos on ‘mute’ – meaning that you can’t just rely on your voiceover to attract attention, much less keep it. An easy way to get around this is to add subtitles so that viewers will still be able to follow your video. It is also possible to lean more heavily on other visual elements, but that can be tricky.
- Ask questions
One of the best ways to engage viewers and get them to respond is by directing questions to them within the video itself. Whether you’re asking for their opinion or using the call to action to direct them to a poll or to encourage them to comment, the fact that you’re addressing them will go a long way to retaining their interest and obtaining a response.
Keep in mind that engaging marketing videos don’t necessary need to be expensive or even that complex. In fact some of the most engaging videos are simple and straightforward, which is why you can even use Movavi Video Editor to make a video from pictures that is able to produce excellent engagement levels.
With the features in Movavi Video Editor you should have everything you need to come up with engaging videos. Not only can you compile pictures into videos, but you can cut and join video segments, enhance their quality, apply special effects and filters, add animated transitions, include background music, insert subtitles, and more.
At the end of the day Movavi Video Editor will ensure that you have the tools you need to create impressive-looking videos. You can edit all your videos and content right from home or your office. Assuming you follow the steps above when you use it, you should be able to create more engaging marketing videos quite easily.