One of the best things you can do for your company when it comes to marketing & getting in front of more people is to take your company to a trade show. Trade show marketing can literally get you and your company in front of thousands of people who would not have heard about you or your company otherwise.
The drawback of going to a tradeshow to market your business is that there will be a huge sea of other companies that are there doing the exact same thing and competing for people’s attention which could lead to your efforts falling flat. To ensure that your efforts pay off and you get the most out of the tradeshow, follow the tips below that are guaranteed to draw in a crowd and give you a better return on your investment.
It is all about the design
First impressions are everything! You just have a matter of seconds to win over the attention of people and make them want to see what you are all about. It is crucial to be able to do this very quickly which is why design is everything! Make sure that you do not crows your area with too many words about who you are, but use logos that are prominent and tell people who you are.
Be bold but simple
If you are handing stuff out at your booth like a brochure or a small pamphlet, make sure that it is bold and interesting, but simple at the same time. The smaller the brochure is and the fewer words you use, the better it is.
This is important because no one wants to carry huge flyers that do not fit in a purse or aa pocket and have to read through pages and pages to find out what your company does. If you really want to do some type of brochure, offer it via a free ebook or digital coupon and they will be more likely to hang onto it.
The more interactive your exhibit is, the better
Most booths will have people walk up to it and simply talk to the employee or person manning the booth which honestly is forgettable within a couple of minutes. Give the guests something interactive and engaging to do with your brand. Whether you get a prize wheel, a virtual reality show, or some type of game, etc.
This makes you stand out among others and keeps you in the minds of your guests for a much longer time.
Give attendees a reason to stick around
Once you bring people to your booth, you want to give them a reason to stick around there. The longer they are at your booth, the more likely they are to remember your company and if they see a crowd there then they will be intrigued as to what you have to offer. Some things you can offer to keep them are customised products of your company with the help of CustomGear.
There are stadium seat giveaways, seating areas by your booth that offers a station for them to charge their devices, car air freshener, laptop and tablet stations so they can get some work done on the fly, hand sanitiser, interesting videos, interactive games, prizes, snacks, and cold or hot beverages.
Don’t rely on just your employees
You obviously hired your employees for a reason, they are great at their jobs and competent in what they do. However, they may not be the best person to work for a crowd at a trade show.
There are several event staffing companies that hire out professional trade show staff that can confidently and professionally engage guests and talk to them about the message of your brand.
Realize that you do not have to stay in the exhibit hall
Obviously, the main trade show event is going to be inside the main exhibit hall. However, right outside the door, there is going to be a ton of traffic with people going in and out of the hall.
Consider deploying a small team outside the door and have them talk to attendees before they even enter the building or the event hall and encourage the guests to make a bee-line to your booth before they are bombarded by everyone else inside.